BRANDINg + PACKAGING
The »Albersbergerhof« is a family run farm in Lower Austria,
with a focus on agriculture and cider production.
The wide spectrum of services the Albersbergerhof offers has one thing in common. Everything happens at the farm. A modern, minimalistic outline drawing of the building forms the figurative mark. As CI colour I chose a bright orange tone, which creates a good connection between technique and nature and is further the colour of the farms' facade.
For the packaging of their cider and apple juice we went for green, which creates a good contrast and harmonizes with the CI orange.
CONCEPT II (not realized):
Having a closer look at the areal of the Albersbergerhof from above via Google Maps you can see a shape limiting the area from the bordering fields. The shape in combination with a modern, simultaneously rich in detail font, forms the thriving Logo.