Designing your own logo is kind of the hardest thing for a designer and also something, that will never be »finished«. I thought of something, that makes me special and outstanding and will not change so fast. That's definitely my love for ketchup. I eat a lot of it with Toast, scrambled eggs, Mamas' »Gemüseauflauf«, ... 

 

Having a closer look at tomatoes you'll find lots of imperfect circle

shaped seeds. I took the circle as my corporate shape, representing the seeds as my growing ideas. A circle for me is also a very pleasant and versatile shape. As CI colour therefore I used a tasty, warm tomatoe red.