Maierhofer is a small biological producer in St. Pölten.

As part of our university course packaging design we made a proposal for redesign for them. A design which brings joy and colours to the daily life of people. Stamped fruits and vegetables, work like a fingerprint of the

ingredients and make clear that these products are pure and trustworty.

In the background you can see patterns like stripes and cracks

which tell you something about the feeling you get when eating it.

For example the sour vinegar plumbs have rhombuses and the

most crunchy apple chips have zigzag lines. A zero waste gift wrapping

– a branded kitchen towel – takes the brand maierhofer additional

to the products into the customer's households.

IN COOPERATION WITH:

Katharina Ettl

Theresa Habersatter